Apple adds engineers for iOS 7
Jony Ive, now overseeing interface design like SVP of Industrial Design, say Apple has adopted a unified approach to software and hardware design. Ive took charge of Apple's users interface teams last october. However, under his direction, iOS 7's redesign is said to have an interface that focuses on simplicity.
Skeuomorphism, a real-world design concept that was favored by former Apple senior vice president of iOS software Scott Forstall, is found in many of Apple's default iOS apps. For example, apps like Notes and Find My Friends both feature leather design accents and Game Center offers up a felt pool table texture. These are all elements that are expected to be removed in iOS 7.